People love money, and they love to see it getting double. Getting a rough estimate of how much time will it take to double an amount of money helps the average man to compare his investments. That is exactly what Rule of 72 does. It has been used for over 500 years, first published in […]
Innovation is a much clichéd term. Very few are providing something humans actually need for survival or doing things that are truly innovative.
Are entrepreneurs born or made? It’s believing in people and helping each other out.
Customers’ touch points is a step by step process.Good experiences make for good emotions.
Give your customers a way to connect with you and share their ideas.
You’re all thinking. What the hell am I doing here? Marketers must recognize just how much audiences have changed.
What you write represents the agency as much as an advertisement by a creative director or a chairman’s speech. They solicit advice. Why not you? Best Practices.
Words, They sing. They hurt & They teach. When speaking for Ogilvy, your writing must meet standards. “Personal style” is no excuse for sloppy writing. Following these 20 principles will make your writings more effective and professional