In frozen economy, you need to be innovative, fresh in ideas to churn out a new business. New ideas explored.
Consumers want matching brands, they like to combine the product when they consuming it. Brands need to keep offering such combinations in order to compete in the market. A research that reveals the behaviour.
Be bold in your business. Recession can be devastating. No doubts being an opportunist take major quantities of intestinal fortitude, money, and leadership. But these are the times when you can really make a difference.
Why do you prefer brands? Why some brands cost more than the other? Consider Apple or Harley-Davidson! How customers relate to these brands. They own all the aspects of the brand, be it ego, attitude, class or anything.