A habit is a routine way of thinking, feeling, or behaving, which tends to occur unconsciously.
In frozen economy, you need to be innovative, fresh in ideas to churn out a new business. New ideas explored.
Consumers want matching brands, they like to combine the product when they consuming it. Brands need to keep offering such combinations in order to compete in the market. A research that reveals the behaviour.
The world is asking one cardinal questions. Where to go from here? These are the times when you can really make a difference. Being an opportunist calls for intestinal fortitude, money and leadership.
Why some brands cost more than the other? Consider Apple or Harley-Davidson! How you relate to these brands. Customers are getting wiser with brands.